Who is Gulf Academy of Safety?
Gulf Academy, established in 2018 in India by Mohammed Ibrahim, has rapidly evolved into a cornerstone for health and safety training in the AMENA (Asia, Middle East & North Africa) region. Led by our experienced and dedicated team, including lead trainer and Co-founder Nayyar Pasha and CEO Azmath Ullah Baig, who collectively bring over 12 years of specialized expertise in the Health, Safety, and Environment (HSE) industry with a focus on training and consulting.
Challenges and desires of customers
Growing Organic Visibility in a Competitive Market
The first challenge was to identify the best organic search opportunities in what is a very competitive market. The online landscape for corporate public speaking and media training is dominated by companies with an established presence in organic search and brand recognition.
Although Throughline Group had an established client list, the company needed to invest in its online presence in order to keep pace with the marketing efforts of competitors. And since they’re based in New York City – and because their engagement with Sure Oak started before the coronavirus pandemic
Pivoting Strategies Due to the Pandemic
COVID-19 caused many businesses to pivot to a more digitally focused form of products and services. Throughline Group actively pursued a restructure of their business to transform in-person classes into virtual workshops to meet the rising demand of a socially distanced population.
This transition required a huge pivot from our original locally-focused SEO strategy to expand the site’s keyword portfolio outside of terms specific to New York City. Most important was earning keyword rankings related to virtual and online offerings — even in the public speaking and media training space.
Problem analysis
1. The way businesses do SEO in the past relied heavily on the backlink method.
If you have bought a lot of satellite sites to put backlinks on their website, it is easy to see that the number of backlinks of the business is quite high compared to competitors in the same industry and tends to increase. But as the results have seen, their SEO method is not effective. SEO by backlink alone is a very unsustainable SEO method.
2. The brand keys, even though they are on the Top, are not on the right landing page
This not only wastes a lot of the SEO efforts of the business, but also cannot properly answer the search intent of the user. This will lead to a reduced user experience on the site.
Our solution
We were able to increase the revenue by 15% in just 3 months by running targeted Facebook and Google ads which were optimized to yield a maximum number of ROAS, at a budget of 1.2-1.5 Lakhs per month.
- The Next 3 months were used to scare, we increased the budget to 2 lakh rupees per month and focused on Brand building and Awareness campaign.
- The Next 3 months were spent on Advertising as well as, New website development and SEO which led to a 10% organic Growth.
- Currently the ad spend is 3 lakh rupees per month with an average scale of 5-10% per Quarter.
Results
1. 91% of the keyword sets reached the Top 3 compared to the commitment of 70% Top 5
The increase in organic sessions, keywords ranking, and conversions, are best highlighted by comparing results over multiple years and year over year. Throughline Group and Sure Oak worked collaboratively to execute a comprehensive and authoritative content strategy that included
Organic Traffic Increased sharply
The increase in organic sessions, keywords ranking, and conversions, are best highlighted by comparing results over multiple years and year over year. Throughline Group and Sure Oak worked collaboratively to execute a comprehensive and authoritative content strategy that included new service pages, a resource hub, and blog posts.
- Website Increased Organic Traffic 171%
- User traffic increased by 300%
- 126% increase in purchase rate
- Increase return on customer rate 20%
2. Direct SEO brings more than 50% of conversions
The execution of creating excellent content benefited from a collaborative approach between their internal content writers and Sure Oaks’s team of SEO experts to ensure that each page was optimized and implemented in line with SEO best practices.
In tandem, Sure Oak executed a link building campaign focused on improving the page authority of high-value pages, in addition to the overall authority of the site, while ensuring the site maintained a natural and diverse organic backlink portfolio.
Customer Testimonials
“ Need SEO has a plethora of business knowledge especially regarding the web and digital marketing space. If your company wants to utilize the growing e-commerce market and grow their online presence, there is not a better company to work with. If you want to grow and understand your business and your consumer, Need SEO will provide you with the tools and knowledge to do so. Moreover, the web and digital space takes time to develop so using Need SEO will provide you the expert to grow your business ”