Who is CS.Code.In?
At CS.CODE.IN, we believe that anyone has the potential to become an innovator.
The Computer Science Engineering program, powered by The Hacking School, is open to all. A diverse group of students, including career changers, entrepreneurs, and graduates coming from different disciplines, enrol to learn, up-skill, startup, and launch their robust and technically sound careers into the wild.
The code.in classroom is designed to provide a high-quality learning experience for students at all levels of expertise, whether you are code newbie or an experienced professional.
Some students seek to become experts in technology and others aim at completely killing the competition and thriving in the Tech Industry.
Problem analysis
1. The way businesses do SEO in the past relied heavily on the backlink method.
If you have bought a lot of satellite sites to put backlinks on their website, it is easy to see that the number of backlinks of the business is quite high compared to competitors in the same industry and tends to increase. But as the results have seen, their SEO method is not effective. SEO by backlink alone is a very unsustainable SEO method.
2. The brand keys, even though they are on the Top, are not on the right landing page
This not only wastes a lot of the SEO efforts of the business, but also cannot properly answer the search intent of the user. This will lead to a reduced user experience on the site.
Our solution
In collaboration with cs.code.in, we utilized PPC services to drive sales for their high-ticket courses in the competitive markets of the United States and India. Our team meticulously planned and executed targeted PPC campaigns, optimizing keywords, ad copy, and landing pages to capture the attention of qualified leads. This approach resulted in increased conversions and a substantial boost in course enrollments. By aligning our strategies with the unique requirements of the educational sector, cs.code.in achieved remarkable success, expanding their reach and influence.
Results
1. 91% of the keyword sets reached the Top 3 compared to the commitment of 70% Top 5
The increase in organic sessions, keywords ranking, and conversions, are best highlighted by comparing results over multiple years and year over year. Throughline Group and Sure Oak worked collaboratively to execute a comprehensive and authoritative content strategy that included
Organic Traffic Increased sharply
The increase in organic sessions, keywords ranking, and conversions, are best highlighted by comparing results over multiple years and year over year. Throughline Group and Sure Oak worked collaboratively to execute a comprehensive and authoritative content strategy that included new service pages, a resource hub, and blog posts.
- Website Increased Organic Traffic 171%
- User traffic increased by 300%
- 126% increase in purchase rate
- Increase return on customer rate 20%
2. Direct SEO brings more than 50% of conversions
The execution of creating excellent content benefited from a collaborative approach between their internal content writers and Sure Oaks’s team of SEO experts to ensure that each page was optimized and implemented in line with SEO best practices.
In tandem, Sure Oak executed a link building campaign focused on improving the page authority of high-value pages, in addition to the overall authority of the site, while ensuring the site maintained a natural and diverse organic backlink portfolio.
Customer Testimonials
Bob and his team at Need SEO did a great job setting up my business website.
“ Need SEO has a plethora of business knowledge especially regarding the web and digital marketing space. If your company wants to utilize the growing e-commerce market and grow their online presence, there is not a better company to work with. If you want to grow and understand your business and your consumer, Need SEO will provide you with the tools and knowledge to do so. Moreover, the web and digital space takes time to develop so using Need SEO will provide you the expert to grow your business ”