As the global edtech market surges towards nearly $404 billion by 2025, digital advertising presents tremendous opportunities for education brands to acquire new users and scale rapidly. With the ability to target ads to relevant audiences, measure data, and optimize spending, edtech companies should make digital ads a core focus in their growth strategy.
Paid Social Ads
Social media platforms allow brands to display ads to specific demographics and interest groups—ideal for reaching students, parents, and teachers.
Facebook and Instagram ads can help edtech brands:
– Promote new course launches to engaged followers and lookalike audiences
– Retarget website visitors with tailored offers and content
– Create lead gen campaigns with educational downloads
The visual nature and bidding models make Instagram an especially effective platform for some edtech products.
Paid Search & Display Ads
Google search campaigns allow brands to appear at the top of results for educational keywords and questions. Display ads show across related sites. Used together, these can:
– Capture intent-driven searches like “online chemistry tutor”
– Remarket those who already visited the edtech site or blog
– Test different ad variations, headlines, and visuals
Both search and display networks provide extensive analytics into conversions and ROI.
Leveraging Influencers
Influencer marketing collaborations with students, teachers, and industry experts can lend credibility and spread brand exposure. Affiliate partnerships with relevant influencers allow earning commissions on new acquisitions.
Using Digital Ads to Track & Optimize
Influencer marketing collaborations with students, teachers, and industry experts can lend credibility and spread brand exposure. Affiliate partnerships with relevant influencers allow earning commissions on new acquisitions.
“ If a metaverse is simply a series of interconnected virtual worlds, you could argue that there’s been very kind of clunky metaverses in the military since the 90s ”by Helen Smith
