From Struggling Sales to ₹2L
Revenue in 30 Days – Urban Silayi's
Turnaround Story
focused targeting and optimized funnel tracking.
About the Client
Client Overview – Urban Silayi
Brand Name
Urban Silayi
A modern tailoring brand revolutionizing how women experience stitching services—right at their doorstep.
Industry
Home Tailoring
A fast-growing segment within the textile industry, home tailoring blends traditional craftsmanship with modern convenience. It caters to customers seeking personalized, on-demand fashion services delivered right to their doorstep—bridging the gap between boutique-level tailoring and daily wear practicality.
Location
Hyderabad, India
Serves women aged 25–55 looking for professional, customized tailoring solutions without stepping out.
Target Audience
Age Group
Women between the ages of 25–55 who seek comfort, quality, and timeless appeal in daily wear.
Age Group
Includes working professionals, homemakers, and new moms looking for hassle-free clothing options.
Age Group
Women between the ages of 25–55 who seek comfort, quality, and timeless appeal in daily wear.
Project Objectives
CMO.ltd was brought in to address these challenges with a clear mandate: increase monthly revenue, establish a full-funnel marketing structure, optimize ad performance, and build a foundation for scalable growth. The goal was to build data-driven systems and creative assets that could unlock sustained performance across digital channels.
Funnel Development & Landing Page Optimization
The first step involved redesigning Urban Silayi’s online funnel. We built two distinct landing pages to cater to different service needs within the target audience. These landing pages were optimized for lead quality using tailored forms that filtered users based on service preferences and purchase intent. A/B testing was deployed to refine copy, layout, and form engagement, ensuring higher conversion rates from ad traffic.
Strengthening Data & Tracking Infrastructure
We implemented a robust tracking ecosystem using Meta Pixel, Google Analytics, and custom conversion tracking. UTM parameters were structured into all campaigns, enabling us to capture the full customer journey across platforms. This overhaul gave the team precise visibility into lead sources, user behavior, and real-time performance metrics, which became instrumental in budget allocation and retargeting strategies.
Paid Media Strategy: Meta & Google Ads
We launched integrated campaigns across Meta (Facebook and Instagram) and Google Ads. On Meta, we used a blend of static images, video ads, Reels, and Stories tailored to urban women in Hyderabad. Custom and lookalike audiences were built to nurture cold, warm, and re-engagement segments.
The breakthrough came through Google Ads, where we focused on high-intent search terms. By leveraging smart bidding and localized ad copy, we generated over ₹1 lakh in revenue with under ₹5,000 in ad spend. This channel proved essential for high-ROAS acquisition and complemented the storytelling and brand-building efforts running on Meta.
Creative Strategy & Testing
We overhauled Urban Silayi’s creative direction to reflect regional relevance and high service quality. New ad creatives featured real women from Hyderabad and highlighted key differentiators—72-hour delivery, doorstep convenience, and premium finish. Multivariate testing helped identify the most effective formats and headlines, allowing us to concentrate budgets on top-performing creative assets and reduce fatigue.
Campaign Results (30-Day Snapshot)
In just 30 days, the integrated strategy delivered remarkable results. With a modest ad spend of ₹25,000, Urban Silayi generated over ₹2,00,000 in revenue—translating to a 9X ROAS. Conversion rates doubled, CAC was reduced by nearly 50%, and tracking accuracy enabled surgical decision-making across platforms. Google Ads alone accounted for six-figure revenue on less than ₹5,000 in spend, validating the power of intent-based acquisition.
Scaling Performance Over Five Months
The five-month engagement followed a structured growth roadmap. In the first two months, we focused on stabilizing tracking and resolving Meta campaign fatigue. In month three, Google Ads was introduced and quickly outperformed Meta in efficiency. By months four and five, Meta was optimized through better creatives and audiences, while the data infrastructure allowed for confident scaling without compromising profitability.
Key Growth Drivers
Three core elements powered the campaign’s success. First, high-performance Google Ads targeting search-intent users unlocked revenue at unmatched efficiency. Second, repositioning Urban Silayi’s service as a premium, high-ticket offering allowed for better margin leverage. Third, accurate tracking and data hygiene empowered real-time decision-making and reduced wasted spend.
Strategic Outcomes & Long-Term Value
Beyond the impressive short-term numbers, the project delivered lasting value. Urban Silayi now has a scalable performance marketing funnel, stronger brand equity, and an internal team that can track and respond to data-driven insights. The success of this campaign has laid the groundwork for multi-city expansion and future growth.
Market Context & Differentiation
The tailoring market in Hyderabad is traditionally fragmented, relationship-driven, and dominated by small offline players. Urban Silayi stood out by offering reliability, convenience, and speed—qualities that were highlighted through our ad messaging and landing page copy. The brand positioned itself not just as a tailoring service, but as a premium lifestyle solution for modern Indian women.
Market Context & Differentiation
execution can turn a local service into a scalable brand. For business owners and startup founders looking to
grow on lean budgets, Urban Silayi’s success offers a replicable blueprint: understand your market deeply,
invest in infrastructure before scale, and never underestimate the power of high-intent search traffic.
CMO.ltd remains proud to have been the performance partner behind this transformation—and we’re ready to
build the same results for forward-thinking businesses across sectors.